That was a key part of the bowl game's contract negotiations with ESPN because it provides the bowl and its title sponsor the maximum exposure. It'll also help both school's recruiting efforts, the head coaches agreed Friday in the final press conference before the game.
The Bulldogs won't get much immediate help out of it since most of their 2007 class is complete.
"You hope you play good enough to where they don't de-committ on you I guess," Georgia coach Mark Richt said.
Still, it could pay dividends down the road.
"I remember the first bowl game I ever watched Florida State played Texas Tech, and they had (a microphone on) Coach (Bobby) Bowden for that game, and that was the most exciting game I'd ever seen," Richt said. "I think I was in the sixth grade. Who knows what sixth-, seventh- eighth-graders out there might be excited about what happens in this game."
ATLANTA – By the time Georgia and Virginia Tech kick off in tonight's Chick-fil-A Bowl, the day's two others games will be complete.
ESPN provides the Chick-fil-A Bowl and its title sponsor the maximum exposure.